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In recent weeks, a story about experimental Facebook machine learning research has been circulating with increasingly panicky, Skynetesque headlines. Unknown hackers made off with an estimated 32 million in hot cryptocurrency Ether, one of the most popular of the innumerable successors to Bitcoin, this week. Blue Buffalo admits to bullshitting consumers, lawsuit with Purina heats up Poisoned Pets. Blue Buffalo admitted the truth in court yesterday A substantial and material portion of Blue Buffalo pet food sold over the past several years contained poultry by product meal, despite pervasive advertising claims to the contrary. Sketchup Import Iges File here. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants. The admission came almost one year to the day when Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by product meal in some of Blue Buffalos top selling pet foods. In its original suit, Purina alleged independent tests showed that Blue Buffalo uses chicken by products, egg shells, rice hulls and artificial preservatives in its products despite claims to the contrary. Blue Buffalo has continued to make claims in its advertising that none of its pet foods contains animal by products thereby implying that Blue pet foods are healthier for pets than competitive foods that contain by products. A lab report by Windsor Laboratories, which Purina submitted in the civil lawsuit, alleged several of Blue Buffalos pet foods contained poultry by product meal which contained between 2. THE BY PRODUCT BLUESAnimal by products, the much maligned pet food ingredient, probably tops most consumers list of ingredients to avoid A concern that Blues advertising campaign exploited. Indeed, when Blue Buffalo commissioned consumer research and discovered that pet owners have strong ideas of what they dont want their animals eatingabove all, anything called a by product they discovered the basis for their marketing campaign Consumers just dont like the sound of byproduct, says Bill Bishop, the Chairman of Blue Buffalo. What is chicken or poultry by product meal Generally speaking, its ground up chicken necks, feet, undeveloped eggs, and intestines and its not supposed to include feathers although Purinas testing found feathers. Animal by products generally are thought to include organs lung, spleen, kidney, brain, liver blood, bone, fatty tissue, stomach and intestines. Which, under certain circumstances, could be perfectly fine ingredients, as long as they were not rendered. Unfortunately, meat meals are typically the result of rendering, a process involving one of the meat industrys most revolting aspects of dealing with slaughterhouse waste. But, the central issue is not whether by products are bad for pets to eat, its about Blue Buffalos insistent claim that their pet food did not contain ground up chicken intestines and feet, when in fact it probably did or still does no one is certain. HISTORY DOES REPEAT ITSELFAn eerily familiar story involving Blue Buffalo emerged back in 2. Purina and many other major brands recalled tons of dog and cat food after the FDA found it was contaminated with melamine, an industrial chemical traced to Chinese suppliers. However, Blue Buffalo arrogantly ran advertisements bragging that its products didnt contain the chemical. Unfortunately, it turned out not to be correct, and Blue Buffalo eventually had to pull a third of its product line. At the time, Blue Buffalo said it had been deliberately deceived by one of its contract manufacturers. Sound familiar THROWING THE SUPPLIER UNDER THE BUSBlue Buffalo now claims it had no way of knowing the bags contained by product meal. A manufacturer is responsible for knowing whats in its product, which a simple audit of its supply chain would have revealed what Purina discovered after reviewing the documentation. San Francisco based Wilbur Ellis admitted that following a review of its facilities in response to concerns about product mislabeling it revealed poor record keeping and operational processes at its facility in Rosser, Texas, and the mislabeling of pet food ingredients that were sold to companies that formulate food for pets. But, Wilbur Ellis hastened to add that although mislabeled, albeit illegal, the products sold were all commonly used in pet food and safe for pets to consume. Bishop explained, that when the company learned that Wilbur Ellis screwed up and had accidentally mislabeled some ingredients, he complained that although Blue was ordering and paying for 1. SELLING THE SIZZLE NOT THE STEAKContrary to its carefully cultivated reputation for authenticity, Blue Buffalos advertising campaign, as it turns out, was built on a claim that should have been verified. And the image of the little family run business up against Big Pet Food isnt exactly accurate either Blue Buffalo is, in fact, owned by a big Wall Street firm and they outsource all their manufacturing, as do most pet food manufacturers. Started in 2. 00. Blue Buffalo was propelled by advertising techniques Bill Bishop honed as an ad man on Madison Avenue where he ran ad campaigns for for brands such as Kool Aid, Tang, Tareyton cigarettes Id rather fight than switch, and later So. Be, a beverage company he co founded in the 1. Blue Buffalo last year racked up an impressive 1 billion in sales, making it Americas fastest growing major purveyor of pet food and the largest specializing in the all natural kibble niche. Bishop realized that getting into the pet food market by starting small with contract manufacturers making the product was a no brainer and that all one had to do was, Slap on a good label, come up with a slogan, and off you go. Upkar Publication Books For Railway. He already knew it would be a cinch to pull the wool over consumers eyes, because, as he said, There were already a lot of smoke and mirrors in how pet food was advertised, and that was the sort of stuff we were good at. Being the consummate ad man, one who might still believe that any publicity is good publicity, one cant help but speculate that the wily Bishop has lured Purina into a fight where attention is the real objective. AN APOLOGY, A RECALL, AND A REFUNDAll consumers have received thus far in this debacle in the way of an apology if you can even call it that is the wishy washy half admission that Blue Buffalo products may contain undeclared by products. If Blue Buffalo sold products to consumers with by products, has products in the marketplace that are mislabeled, I would expect Blue Buffalo to withdraw those products from the market. However, despite this admission, Blue Buffalo still has failed to acknowledge complete responsibility for betraying consumer trust in their brand They still have not informed consumers of the presence of poultry by product meal is or may have been in certain formulas They still have not revealed if the mislabeled products were removed from the market or which brands may still be on the market or in consumers homes They still have not issued a recall They still have not offered refunds for purchases of said product Instead, they have chosen to place the entire blame at the feet of its suppliers. Perhaps Blue Buffalo isnt necessarily worse than other brands, but theres no real evidence its any better and therein lays the crux of the matter that consumers were ripped off. Music 2000 No Cd Crack. Quite simply, the very least consumers deserve in an unreserved apology for the deception, the lies that seduced pet parents to buy a pet food brand that they were told was better than other brands and superior in quality for the health and well being of their beloved pets.